First car
Buying your first one
We have a first-time buyer program, and I'll walk you through what lenders look at and what to bring so nothing catches you off guard.
- 40 yrs
- Helping people buy cars
- Thousands
- Buyers helped
- 1
- Dealership I sell from
- 1:1
- One person, start to finish
What you get
Clear pricing, real options, one person to call.
I've spent my career in this business, including years running BMW, Audi, Porsche, Chevrolet and Ford stores. That means I can help you with our Ford lineup and also talk honestly about the used cars and other brands you're comparing.
Price
One Price, posted upfront
We sell on One Price, so the number you see is the number we talk about. I'd rather show you where you stand in the first conversation than negotiate you in circles.
Choice
New Fords, used cars, and hard-to-find
New Ford SUVs, trucks, vans, hybrids and electric, plus used inventory across most makes — and over 50 used vehicles listed under $25,000. If it isn't on our lot, I have access to dealer-only auctions with more than 100,000 vehicles.
Numbers
Financing and trade-in, sorted early
Financing runs through our own finance department, and we have a first-time buyer program. Tell me your situation and I'll confirm terms and lender options before you sit down.
Trade
We'll buy your car either way
Start with the online trade appraisal tool, or just send me the details. We buy vehicles outright even if you don't buy one from us, and I'll tell you what documents to bring.
After the sale
Service is here too
Our service department is on site and you can schedule an appointment online. You'll still have my number after you take delivery.
Send me the car you're looking at.
A link, a stock number, or a short description is enough. I'll confirm whether it's still here, what it costs, and what the next step looks like.
How it works
Four steps, and you deal with me the whole way.
No handoffs between departments before you have answers. Here's how it usually goes.
- 01
Tell me what you need
What you drive now, what you want next, your timing, and roughly where you want the payment or price to land.
- 02
I pull real options
A few vehicles from our new and used inventory that actually fit — and if the right one isn't here, I'll look through dealer-only auctions.
- 03
We go through the numbers
Our posted One Price, your trade-in value, and financing options from our finance department, including the first-time buyer program if that's you.
- 04
Drive it, then decide
I'll have the vehicle and paperwork ready for your visit. If it isn't right, we keep looking. No pressure from me.
Who I help
Eatontown, and all over Monmouth County.
First-time buyers, families sizing up an SUV, and local business owners who need a truck or a work van. Different needs, same straightforward approach.
Families
Room for everyone
Escape, Bronco Sport, Explorer, Expedition, Mustang Mach-E, or a used SUV that stretches your budget further. I'll line them up side by side for you.
Work
Trucks and vans
F-150, F-250, Super Duty F-350, Maverick, Ranger, and Transit cargo, commercial and passenger vans. Tell me the job and I'll help you spec it.
Questions
Things worth knowing before you come in.
If your question isn't here, just ask me directly.
Can I ask about one specific vehicle?+
Yes. Send me the stock number, the link, or a short description and I'll confirm it's still available and what the next step is.
What does One Price actually mean for me?+
It means our price is posted upfront rather than negotiated back and forth. I'll show you the number on the vehicle you're considering and explain what goes into it.
How do I find out what my car is worth?+
Start with the online trade appraisal tool, or send me the year, mileage and condition and I'll get you a number. I'll also confirm the current appraisal process and which documents to bring.
Will you buy my car if I'm not buying one from you?+
Yes, we buy cars whether or not you're trading in. Same process either way.
How does financing work?+
It's handled in-house through our finance department, and we have a first-time buyer program. Tell me your situation and I'll confirm terms and lender options for you specifically — I won't promise a rate before I know.
What if you don't have the vehicle I want?+
I have access to every dealer-only auction, which is more than 100,000 vehicles. If you're looking for something specific or hard to find, tell me the details and I'll go looking.
Can you help with other brands?+
I've been General Manager at BMW, Audi, Porsche, Chevrolet and Ford dealerships, so I know those cars well. Our used inventory covers most makes, and I'm happy to talk through how they compare.
Do I need an appointment?+
Not always, but scheduling ahead lets me have the right vehicle and the details ready before you arrive. It saves you time.
Where are you and how do I reach you?+
I'm at DCH Ford of Eatontown in Monmouth County, New Jersey. Call me at (215) 436-5600 or send me a message here and it comes straight to me.
Forty years in, I still do it the same way.
Honest answers, the price upfront, and no games about your trade. If that's how you want to buy a car, I'd like to help.
Start here
Tell me the short version of what you need.
Your timing, what you drive now, and the kind of vehicle you're after is plenty to get me started. I'll come back with real options and clear numbers.
Call
(215) 436-5600Text
(215) 436-5600Email
Send me an email