Document · Privacy Policy · Effective July 2, 2026

Privacy Policy

This policy explains how Dealer Duo handles information for its website, hosted showroom pages, lead delivery, and related services — it covers both salespeople with accounts and buyers who visit pages, and it is not a dealership's privacy notice to its retail customers.

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Information we collect

From salespeople with accounts, we collect account and profile information such as your name, photo, business email, phone number, dealership affiliation, social media links, authentication details, billing details for paid features, and communications with us.

From buyers who visit a Dealer Duo page or submit an inquiry, we collect the information entered in the form — typically a name, phone number or email address, the vehicle of interest, and a message. Lead forms include anti-spam verification.

We also collect ordinary product and security data, including IP address, device and browser details, login events, audit logs, pages viewed, feature usage, error reports, and records needed to maintain the integrity of the service. Inventory shown on pages comes from the dealership’s own public listings.

II · Article

How we use information

We use information to provide and improve the service: to build and host showroom pages, display inventory, deliver buyer inquiries to the right salesperson, provide support, administer accounts, process payments, protect the service against spam and abuse, and comply with legal obligations.

Dealer Duo may use automated and language-model tools to draft page copy and layouts from the information a salesperson provides. Customer information is not used for cross-context behavioral advertising or to train public AI models.

III · Article

Buyer inquiries

When you submit an inquiry through a salesperson’s page, your information is delivered to that salesperson so they can respond, and may be visible to their dealership. The salesperson — and, where applicable, their dealership — controls the sales relationship with you. Questions about how a salesperson or dealership handles your information should go to them; we will generally route consumer requests about a lead back to the salesperson it was delivered to, unless law requires a different response.

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How we share information

We share information with service providers that support hosting, storage, authentication, email delivery, payment processing, analytics, security, anti-spam verification, and language-model processing. These providers may process information only to provide services to Dealer Duo or as otherwise permitted by their agreements with us. Current providers are listed on the Dealership Safeguards page.

We deliver buyer inquiries to the salesperson whose page received them. We may also disclose information if required by law, subpoena, court order, regulator request, security investigation, collections process, or business transfer.

We do not sell personal information and do not share it for cross-context behavioral advertising.

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Security

We use administrative, technical, and physical safeguards intended to protect information, including encryption in transit and at rest, access controls, authentication, audit logging, anti-spam verification on public forms, and limited internal access. No online service can guarantee perfect security. Salespeople are responsible for safeguarding account credentials and promptly telling us about suspected unauthorized access.

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Retention and deletion

We keep information for as long as needed to provide the service, maintain an audit trail, comply with legal and accounting obligations, resolve disputes, enforce agreements, maintain backups, and protect the service. If you request deletion, we will delete or de-identify eligible information where reasonably possible, subject to legal, security, backup, and legitimate business retention needs.

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Privacy rights

Depending on where you live and how you interact with us, you may have rights to request access, correction, deletion, portability, restriction, or objection regarding personal information, opt out of sale or sharing where applicable, and avoid discrimination for exercising privacy rights. To submit a privacy request, use your Dealer Duo account, or — for buyers — the contact path on the page you used. We may need to verify your identity and authority before responding.

VIII · Article

Children

Dealer Duo is built for car consultants and adult car shoppers. It is not directed to children, and we do not knowingly collect personal information from children.

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Changes

We may update this policy as the service, law, or our data practices change. The effective date above identifies the latest version. Material changes will be posted on this page or communicated through another reasonable method.

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Contact

Questions about privacy practices can be raised through your Dealer Duo account, or through the contact information on any Dealer Duo page.