Privacy Policy

From sales associates with accounts, we collect account and profile information such as your name, photo, business email, phone number, dealership affiliation, social media links, authentication details, billing details for paid features, and communications with us.

From buyers who visit a Dealer Duo page or submit an inquiry, we collect the information entered in the form, typically a name, phone number or email address, the vehicle of interest, and a message. Lead forms include anti-spam verification.

We also collect ordinary product and security data, including IP address, device and browser details, login events, audit logs, pages viewed, feature usage, error reports, and records needed to maintain the integrity of the service. Inventory shown on pages comes from the dealership’s own public listings.

Showroom pages use first-party analytics to help the sales associate understand interest in their page. This sets a single first-party cookie that assigns your browser a random identifier and records activity on that sales associate’s page, such as pages and sections viewed, clicks to call or email, vehicles of interest, and an approximate city, region, country, and timezone derived from your IP address. Dealer Duo does not store the IP address with this analytics activity. This data stays within Dealer Duo, is shown only to the sales associate whose page you visited, and is not used for cross-site tracking or advertising. If your browser sends a Global Privacy Control signal, these analytics are disabled. If you submit an inquiry, this activity may be associated with your inquiry so the sales associate has context when responding.

We use information to provide and improve the service: to build and host showroom pages, display inventory, deliver buyer inquiries to the right sales associate, provide support, administer accounts, process payments, protect the service against spam and abuse, and comply with legal obligations.

Dealer Duo may use automated and language-model tools to draft page copy and layouts from the information a sales associate provides. Customer information is not used for cross-context behavioral advertising or to train public AI models.

A sales associate may optionally connect a Google account to send email from Dealer Duo through Gmail. When you connect Gmail, Google provides Dealer Duo with the connected account’s verified email address and account identifier, the permissions you granted, an authorization credential used to keep the connection active, and limited identifiers and header metadata for messages you send through Dealer Duo. Dealer Duo requests permission to send email; it does not request permission to read or import your Gmail inbox, contacts, drafts, labels, or existing messages.

We use this Google data only to identify the connected sending account, maintain the connection, send emails that you deliberately compose and initiate in Dealer Duo, record the resulting send in the customer conversation, and help diagnose connection or delivery failures. The recipient, subject, body, and delivery instructions for an email you choose to send are transmitted to Google as necessary to provide the Gmail sending feature. Dealer Duo keeps its own CRM copy of messages and related delivery records under the ordinary retention terms described below.

Gmail authorization credentials are encrypted at rest and used only by Dealer Duo’s server-side systems. To remove the connection, use Settings → Email in Dealer Duo and select Disconnect. Disconnecting deletes the stored Gmail connection credential from Dealer Duo and attempts to revoke it with Google. You may also revoke access from your Google Account connections. Disconnecting does not delete CRM copies of messages you previously chose to send; those records follow Dealer Duo’s ordinary retention and deletion practices.

Dealer Duo’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We do not sell Google user data, use it for advertising, or use it to train general-purpose or public AI models.

When you submit an inquiry through a sales associate’s page, your information is delivered to that sales associate so they can respond, and may be visible to their dealership. The sales associate, and where applicable their dealership, controls the sales relationship with you. Questions about how a sales associate or dealership handles your information should go to them; we will generally route consumer requests about a lead back to the sales associate it was delivered to, unless law requires a different response.

If you opt in to receive text messages from a sales associate, for example by checking the consent box on an inquiry form, that consent applies to messages from that sales associate about your inquiry. Message frequency varies; message and data rates may apply. Reply STOP to opt out at any time or HELP for help. Consent to receive text messages is not a condition of any purchase.

No mobile phone numbers or text messaging opt-in data will be shared with, or sold to, third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are shared only with our messaging service providers as necessary to deliver messages.

We share information with service providers that support hosting, storage, authentication, email delivery, payment processing, analytics, security, anti-spam verification, and language-model processing. These providers may process information only to provide services to Dealer Duo or as otherwise permitted by their agreements with us. Current providers are listed on the Dealership Safeguards page.

We deliver buyer inquiries to the sales associate whose page received them. We may also disclose information if required by law, subpoena, court order, regulator request, security investigation, collections process, or business transfer.

We do not sell personal information and do not share it for cross-context behavioral advertising.

We use administrative, technical, and physical safeguards intended to protect information, including encryption in transit and at rest, access controls, authentication, audit logging, anti-spam verification on public forms, and limited internal access. No online service can guarantee perfect security. Sales associates are responsible for safeguarding account credentials and promptly telling us about suspected unauthorized access.

We keep information for as long as needed to provide the service, maintain an audit trail, comply with legal and accounting obligations, resolve disputes, enforce agreements, maintain backups, and protect the service. If you request deletion, we will delete or de-identify eligible information where reasonably possible, subject to legal, security, backup, and legitimate business retention needs.

Sales associates can delete a stored Gmail connection credential at any time by disconnecting Gmail in Dealer Duo. For help with a connection or a request concerning Google account data, contact help@dealerduo.com.

Depending on where you live and how you interact with us, you may have rights to request access, correction, deletion, portability, restriction, or objection regarding personal information, opt out of sale or sharing where applicable, and avoid discrimination for exercising privacy rights. To submit a privacy request, use your Dealer Duo account, or, for buyers, the contact path on the page you used. We may need to verify your identity and authority before responding.

Dealer Duo is built for car sales associates and adult car shoppers. It is not directed to children, and we do not knowingly collect personal information from children.

We may update this policy as the service, law, or our data practices change. The effective date above identifies the latest version. Material changes will be posted on this page or communicated through another reasonable method.

Questions about privacy practices, Google account data, or data deletion can be raised through your Dealer Duo account or by emailing help@dealerduo.com.