Every chair
I've done the job you're asking about
35+ years in retail automotive, having worked every chair, so when I talk to your salespeople, your managers or your fixed ops team, I'm speaking from the same seat they're in.
- 35 yrs
- Helping people buy cars
- 10000
- Buyers helped
- 1:1
- One person on your side, start to finish
- $0
- To ask me anything
What I do
Four ways I work with stores.
You pick the mix you need. I work with single-store operators up to groups of twenty, on site and remotely, anywhere in the country.
Consulting
The Pearl Performance Transformation
I spend days on your floor watching how the store actually runs — not reading reports — then build a customized engagement around what I see. It ends with an implementation roadmap and a playbook your store keeps.
Coaching
Weekly time with your people
One-on-one and group coaching for salespeople, managers and future GMs: phone skills, prospecting, walk-arounds, follow-up, negotiation, video and personal branding, hiring, meetings and culture.
Dealer Duo
A showroom for every salesperson
For coaching clients: each salesperson gets a branded personal showroom site with live inventory, video and AI-assisted content, direct lead routing, CRM integration and analytics, plus monthly coaching.
Speaking
Workshops and keynotes
Customized 45 to 90 minute sessions for twenty groups, dealer meetings, kickoffs and keynotes — built around your people and your numbers, not a canned deck.
How it works
From first call to a playbook you keep.
No long discovery process and no surprises about cost or scope.
- 01
A short conversation, no charge
Tell me your biggest challenges, where you want the store to be, and your timeline. Fifteen to thirty minutes is usually enough for both of us to know if this fits.
- 02
A proposal in writing
If we're a good fit, I send you scope, timeline, deliverables and investment. You know exactly what you're getting before anything starts.
- 03
Days on your floor
I watch how your store actually runs — the desk, the phones, the service drive, the meetings — so the plan comes from your reality, not from a report.
- 04
One habit at a time
We install culture, process and accountability in the areas you need: sales process, inventory and CRM, fixed operations, ad ROI, vendor and comp reviews, executive coaching, succession planning and AI implementation.
- 05
You keep the playbook
Every engagement ends with an implementation roadmap and a written playbook that stays with your store after I leave.
I handle the paperwork.
I spent 15 years in an NCM Associates Twenty Group and 35+ years working every chair in retail automotive. I'm not going to hand you theory — I'm going to stand next to your people while they do the work.
Why me
What makes this different from a training day.
Training days feel good on Friday and fade by Wednesday. Here's how I try to make the change stick.
On the floor
Built from what I see, not what's reported
I don't build a plan from a spreadsheet. I watch how your store actually runs first, then we decide together what to fix and in what order.
Cadence
Weekly, not once
Accountability comes from repetition. Weekly one-on-ones and group coaching for sales pros, managers and future GMs keep the new habits alive after the kickoff energy wears off.
Questions
Good things to know before we talk.
These answers keep our first conversation focused and practical.
Who do you usually work with?+
Dealership owners and dealer principals, general managers, sales managers, F&I and fixed ops leaders, and salespeople. I work with single-store operators up to groups of twenty.
Do you travel, or is this remote?+
Both. I work nationwide with on-site and remote engagements. Most consulting work starts with me spending days on your floor, and coaching runs on a weekly cadence that can be remote.
What does the first conversation cost?+
Nothing. It's a short call about your challenges, goals and timeline. If we're a good fit, I follow up with a written proposal; if we're not, I'll tell you that too.
How do you decide what to work on?+
After I watch how your store actually runs. Depending on what I see, we may cover sales process, inventory and CRM, fixed operations, ad ROI, vendor and comp reviews, executive coaching, succession planning or AI implementation.
What do we have when you're done?+
An implementation roadmap and a playbook your store keeps. The goal is that your people can run it without me.
What is Dealer Duo?+
It's a platform I make available to my coaching clients. Each salesperson gets a branded personal showroom with live inventory, video and content tools, direct lead routing, CRM integration and analytics, plus monthly coaching.
Can you speak at our meeting or twenty group?+
Yes. I build customized 45 to 90 minute sessions for twenty groups, dealer meetings, kickoffs and keynotes. Tell me the audience and the outcome you want and I'll shape it around that.
I handle the paperwork.
Culture, process and accountability, installed one habit at a time. Start with a short call — no charge, no obligation.
Start here
Tell me the short version of what's going on in your store.
Send me a few details — your role, your store or group size, and the one thing you'd most like to fix. I'll come back to set up a short call about your challenges, goals and timeline, at no charge.
Call
2152607222Text
2152607222Email
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