Meet the founders
A fitting duo.
Two careers spent inside dealerships, one as an owner and one as an operator, behind one product for the people who sell.
Dennis Walsh
Co-founder, Dealer Duo
Dennis owned a car dealership for 23 years before writing the first line of Dealer Duo.
He is also an electrical engineer, attorney, and software developer. Through Lot Law, he helps dealers solve practical problems, improve their processes, and get and stay compliant.
Dealer Duo is the next way he is serving the dealership community, built on a simple belief: sales associates deserve better tools for the way they are already selling.
- Dealer owner for 23 years
- Dealer compliance attorney
- Electrical engineer
- Software developer
Drew Pearlman
Co-founder, Dealer Duo
Drew started in the car business at 14 and has worked virtually every seat in the store since: sales, finance, fixed operations, digital marketing, and executive leadership.
Over a 24-year run with Nissan, he led award-winning dealerships that ranked among the country’s top performers in customer satisfaction and certified pre-owned sales, earning multiple Nissan Global Award of Excellence and Owner First Award of Excellence honors while helping build one of Pennsylvania’s highest-volume Nissan stores.
Drew believes the future of automotive retail is not about buying more software. It is about investing in people and creating exceptional customer experiences. His mission is simple: help dealerships grow by helping their people grow.
- 35+ years in retail automotive
- 24 years leading Nissan dealerships
- Multiple Nissan Global Awards of Excellence
- In the business since age 14
The numbers
Decades on the showroom floor, not in a boardroom.
- Combined years in the car business
- 58+
- Years owning a dealership
- 23
- Years leading Nissan dealerships
- 24
- Drew’s age when he started
- 14
Why it exists
The audience is already yours. The front door isn’t.
Today’s best sales associates are not just waiting for showroom traffic. They are posting inventory, making videos, answering questions, building personal brands, and creating trust with buyers before those buyers ever walk into the store.
But when someone is ready to shop, too many sales associates are still stuck sending them to a generic dealership page, a social inbox, or a scattered list of links.
That is why we built Dealer Duo.
A better front door
A dealership website is built for the store. A social profile is built for the platform. Dealer Duo is built for the sales associate.
Dealer Duo gives each sales associate a personal link-in-bio showroom with their name, photo, contact information, and a direct path for buyers to reach out, plus the option to show their dealership’s live inventory. Showing inventory is always the sales associate’s choice, and it can be turned off at any time.
The goal is not to replace the dealership website. The goal is to give sales associates a better front door for the audience they are already building.
Who wins
Better for everyone involved.
For consultants
A professional home online where your followers can learn about you, contact you directly, and, if you turn it on, browse your inventory.
For dealerships
More opportunities from the consultants already building trust and creating demand online. Inventory appears on a page only when the consultant chooses to show it.
For buyers
A simpler way to shop with someone they already know, like, and trust, without getting lost in a generic website.
Car sales has always been a relationship business.
Dealer Duo exists to help those relationships move from social media to real conversations, and ultimately to more cars sold.
Dennis Walsh & Drew Pearlman
Founders, Dealer Duo