Most cards end up in a drawer because they ask the buyer to do work: call a switchboard, find you on the store’s site, remember your name. A good card does one thing. It gets the buyer to your number or your page in one step.
What goes on the card
Front
- Your name, large enough to read at arm's length
- Your title, the way customers say it: Sales, or Sales and Leasing
- The dealership's name and logo, if the store allows it
- One phone number that texts, and that you answer
Back
- A QR code to your own page, at least an inch square
- One line under it that says what they get: see my inventory and reviews
- Your page address in plain text, for people who type
- Optional: a short line about you, in your words
Leave off the fax, the store’s main line, and a second email address. Every extra line makes the one that matters harder to find. If your state or your store requires a license number or other disclosures on advertising, it goes on the back in small type.
Where the QR code should point
To a page that is yours, with your name and face first, then your reviews, the live inventory, and one way to reach you. Not the dealership’s homepage, where the buyer has to find you all over again, and not a list of links.
Point it at an address you control, so the cards you printed this year still work if you change stores. Test it on two phones before you order.
Design that reads
Standard size, matte stock you can write on, dark text on a light background. Your name is the largest thing on the card. A small photo helps people remember which salesperson you were; a busy background does not. Write the customer’s stock number or appointment time on the back when you hand it over.
When to hand one out
- At every greeting, before the test drive, with your number circled.
- At delivery, two cards: one to keep, one to pass along.
- In the service lane, with a line about getting a number on their car.
- Anywhere people ask what you do. The card does the follow-up for you.
Then send a text the same day so the conversation already lives on your phone. The card starts it; the text keeps it.
Paper and digital
A digital business card is a link, and it is only as good as what it opens. Use the same page behind both: the QR code on paper, the link in your email signature, your bio, and every text you send. One address everywhere is easier for buyers and for you.
Questions
- What should be on a car salesman's business card?
- Your name, your title, the dealership, one number that texts, and a QR code to a page that is yours. Leave off the fax, the main switchboard, and anything a buyer would not use.
- Does the dealership pay for my business cards?
- Most stores order a standard card for each salesperson. Many salespeople also print their own with a QR code to their own page; ask your manager whether personal cards need the store's logo or approval.
- Where should the QR code on my card go?
- To a page that is yours and does not change when you change stores: your name, your photo, your reviews, the live inventory, and one way to reach you. Not the dealership's homepage, where the buyer has to find you again.
- How many business cards should a car salesperson order?
- Start with 250 to 500. You will hand out more than you expect at deliveries, in the service lane, and around town, and you will want to change the card once you see which line people actually read.
- Are digital business cards worth it for car sales?
- A digital card is just a link, so the question is what it opens. If it opens a page with your inventory and reviews, it is more useful than paper. Most salespeople do both: paper to hand over, the same link in every text and bio.